Welaka · Real estate edition · Founding-partner stage
Forward the email from Zillow, Realtor.com, or Homes.com. It arrives as a contact with the property attached, assigned to an owner — in under a minute.
Welaka is an AI-native sales CRM that comes wired for your industry. One river, many watersheds — real estate is the second one we've wired: portal-lead intake, commission pipelines, property records, and texting infrastructure built into the spine of the system, not bolted on as custom fields.
This edition is in founding-partner stage. You'd be early. We say so in the first screen, and this page tells you what works today versus what's on the roadmap — no logo wall, no invented numbers. That's on purpose.
We never train on, market to, share, or sell your contacts. Not to a portal. Not to a partner. Not to a parent company — we don't have one.
You've watched CRM vendors in this industry get bought by the companies that sell you leads, and you did the math on what happens to a database after that. So we'll say the quiet part first: your book is the asset you're trusting us with. It is not our inventory, and it never becomes our inventory. This is a covenant, not a settings toggle.
The inbox
A buyer taps "request a tour" at night. The portal sends an email. The email sits — the property, the price, and the buyer's number buried in HTML, waiting for a human to check a folder. Response time is now a function of who happens to look at their phone.
The generic pipeline
A horizontal CRM knows your contacts have names and phone numbers. It does not know they have property interest, commission sides, splits, or a listing on the other end of the deal. So the real pipeline lives in spreadsheets and in your agents' heads, and the CRM holds a shadow of it.
The group text
"Who can take this one?" is not a routing system. Nobody's accountable, nothing escalates, and there's no record of who dropped what. The fastest thumb wins the lead; the team eats the misses.
None of this is your team's fault. It's what happens when the system of record was never taught what your industry's entities are. Horizontal CRMs know fields. Welaka knows what a side, a split, and a showing are.
The integration is a forwarding rule in your inbox. From there:
The parse reads the lead out of the portal email — who they are, what property they asked about, which portal sent them. It lands in Welaka as a contact with the property interest attached, assigned to the owner you set for that inbox. From forwarded email to a contact on someone's desk: under a minute.
Who asked, what they asked about, and where they came from — parsed out of the email, not typed off it.
It lands on the owner you set, at the top of their ranked queue, with the next step already attached — not in a folder someone has to remember to check. (Team routing — round-robin, a claim pond, escalation — is on the roadmap for this path.)
Signals from the tools you already run, landing on the contact record as first-class events — not in a tab you remember to check.
Your agents' job starts at the conversation. Everything before the conversation is the machine's job now.
Fast response isn't a motivational-poster problem. It's an infrastructure problem, and Welaka treats it like one. The lead lands at the top of its owner's queue — The Run, the ranked daily surface the whole platform runs on — with an action plan already attached. Next step, decided. Not "I'll get to it after this showing."
An action plan runs the steps you'd otherwise carry in your head: send a text, add a task, tag the contact, move the stage, drop a note, fire a webhook. Six step types run today; the email step is still in progress.
Roadmap
On the roadmap — labeled as roadmap: AI first-touch. The system sends the first response itself, inside consent and quiet-hours rails, and hands the conversation to your agent the moment there's a human on the other end. It ships when it clears our consent-governance bar — not before. Until then, the first touch belongs to your agents. Our job is making sure it's waiting at the top of their queue instead of at the bottom of an inbox.
Buyer stages and seller stages — not one funnel pretending to be both. Sides, rates, and splits live on the deal record. GCI is computed, not typed into a notes field and forgotten. Property records link to the people and deals they belong to, so a listing is a thing the system knows — not an address in a text field. When the commission conversation happens, the numbers are already there, and they agree with each other.
Generate a listing page straight from the property record — and it stays bound to it. Change the price in the CRM and the live page updates; there's no second copy to keep in sync, and publishing refuses if a field the page depends on can't resolve. The page can't go stale against the deal, because it isn't a copy of the deal.
And it's live in seconds. Claim an address like yourname.listedwith.us and it's yours immediately — over HTTPS, no DNS records, no certificate to buy, nothing to configure. Prefer your own domain? Verify it and publish there instead.
Welaka imports your Follow Up Boss people and their notes — that's what Follow Up Boss exports cleanly. Before you commit — before anything is signed — we hand you the gap sheet: the exact list of what does not come across. Deals, tasks, custom fields, call and text history, and FUB's own stages are on it, because Follow Up Boss won't export them. We'd rather you read that list now than discover it in week two.
The gaps belong to the export, not to us — anyone who migrates you inherits them. The difference is whether they tell you first.
Two ways in. If your team already runs Salesmsg, connect the account and you're texting on day one — with opt-outs recorded from the first message. Start fresh instead and texting runs on carrier-registered 10DLC, the compliant rails, not a workaround — and carriers review every new registration, typically 10–15 business days. Most onboarding flows bury that fact; we'll put it on the marketing page instead, so you can plan around it. Calling and email work from day one on either path; the fresh-10DLC text channel switches on when the review clears.
We take TCPA seriously because real estate is where TCPA enforcement goes hunting, and consent shortcuts are how a brokerage becomes a defendant. So here is a choice, stated as a choice: Welaka does not do ringless voicemail. Not "not yet" — not ever. It's a consent-hostile channel, and it isn't getting built.
A number self-wires in a click — no Twilio console, no copy-pasting credentials between two dashboards to make a call connect. After the call, a quick disposition logs it to the contact — and if you turn recording on, the transcript lands there too.
Recording is off until you choose it, and when it's on it's honest about it: a spoken disclosure plays on every recorded call, and there's deliberately no way to stop recording mid-call — a call is recorded or it isn't. This shipped this month. It's built and demoable, and we'll say plainly that no customer has switched it on yet — so you'd be evaluating it, not inheriting someone else's setup.
Fello's homeowner intelligence and Felix handoffs land in Welaka as first-class signals — on the contact record, feeding how the day gets ranked. No scheduled export, no second tab. When Fello flags a homeowner worth a conversation, the flag lands where your agent already works.
No. We never train on, market to, share, or sell your contacts. Welaka has no lead marketplace, no advertising business, and no parent company with either. Your database is the asset you trust us with — not inventory.
Three, named because that's what we've actually built: Zillow, Realtor.com, and Homes.com. Forward the email — one inbox rule — and the lead arrives parsed, tagged with its source portal, and assigned to an owner in under a minute. Bring your other lead sources to the demo and we'll tell you honestly what's covered and what isn't yet.
Your people and their notes come across — that's what Follow Up Boss exports cleanly. Deals, tasks, custom fields, call and text history, and FUB's own stages don't; FUB doesn't export them. We hand you the full gap sheet and walk you through it before you commit. The gaps belong to the export; knowing about them belongs to you.
Two ways in. If your team already has a Salesmsg account, connect it and you're texting today — opt-outs recorded from the first message. Starting fresh runs on carrier-registered 10DLC, and carriers review every new registration — typically 10–15 business days. Calling and email work from day one either way. We'd rather tell you here than surprise you in onboarding.
No — and not "on the roadmap." No. It's a consent-hostile channel, and a texting stack built on honest rails doesn't get a dishonest side door. If that's a dealbreaker, we're not your CRM, and we'll say so on the call.
Pre-pilot. The platform is real and demo-able; the real-estate edition is new, and we're recruiting a small number of founding-partner teams to run it first. No invented case studies — what you see in the demo is what exists. Founding partners get direct access to the people building Welaka and a roadmap that bends around how their team works. Pricing is a conversation, not a grid.
No. Welaka doesn't sell leads — it makes the leads you already pay for survive contact with your inbox. Every parsed lead arrives tagged with its source portal, and your database stays yours, full stop.
Book a demo and bring a real portal email — one of yours. We'll run it through the parse in front of you: what it becomes, who it lands on, and what your agent would have seen at the top of their queue. Then decide.
